The brands you follow, in real life
For brands
Run your own space inside a staffed, curated store. Full control of assortment, pricing and presentation.
How it worksDepart.A.Mental — curated department stores in Sweden
The brands you follow, in real life.
Depart.A.Mental is a curated co-retail department store offering fashion, beauty and lifestyle brands.
Collaboration · Limited time
Pardon My French — French Art de Vivre
15 Oct – 15 Dec 2026 · with Business France
A curated selection of 15 brands from France, at Depart.A.Mental Westfield Mall of Scandinavia.
In partnership with
The French brands
Welcome to a curated co-retail department store, offering fashion, beauty and lifestyle brands with expert in-store service.
Winner — New Brand ConceptNCSC Nordic Awards 2026Also winner — NCSC Sweden Awards 2026- Brands currently in store
- 126+
- Brands have traded with us
- 220+
For property owners
One operator a curated multi-brand destination that turns vacant space into footfall.
Bring us to your property
What's on
Upcoming events
Westfield Mall of Scandinavia
French Glow with Fab Beauty Bar
Experience the French art of glow: expert skincare advice, sculpting massage techniques and exclusive offers with a French beauty expert.
View event detailsWestfield Mall of Scandinavia
Gourmet: French bakery experience with Fosch Boulangerie Pâtisserie
On December 5, treat yourself to freshly baked French croissants and pastries from Fosch Boulangerie Pâtisserie, available for purchase at the Pardon My French pop-up.
View event details
Westfield Mall of Scandinavia
Atelier: French tea & chocolate tasting with Le Chocolat des Français & Terre d'Oc
Discover the flavours and creativity of two French houses, Le Chocolat des Français and Terre d'Oc, during an exclusive experience at Stockholm's Pardon My French pop-up. Guess. Play. And you might leave with a little French surprise! Chocolate tasting, tea discovery, an interactive game and special gifts. Come for the tasting, stay for the French experience.
View event detailsOpening soon
Next destinations
Linden Norrköping
Depart.A.Mental opens in Norrköping in spring 2027 — a curated 400 m² department store for fashion, beauty and lifestyle brands is coming to Linden in Innerstan this spring.
Malmö Designer Village
Malmö Designer Village is a new premium outlet destination in the making, bringing together an exclusive mix of Scandinavian and international brands.
Common questions
Depart.A.Mental is a curated co-retail department store concept owned and operated by Co-X AB. Independent fashion, beauty and design brands each run their own space inside one shared, staffed store.
Not yet — but you can search live stock per store and visit or contact the store to have an item set aside.
Open today: Arlanda Terminal 5, Westfield Mall of Scandinavia, Asecs Jönköping and Krämaren Örebro. Opening soon: Linden Norrköping and Malmö Designer Village. Each store page lists the address, opening hours and the brands stocked there.
You browse one department store with many brands and pay for everything at a single shared checkout. The staff help with every brand in the store.
Brands rent their own space without a traditional lease. Co-X provides the staff, checkout and day-to-day operation, while the brand keeps control of assortment, pricing and presentation.
For assistants and developers
Plain-text guide to the whole site — stores, addresses, opening hours and brands