The brands you follow, in real life
For brands
Run your own space inside a staffed, curated store. Full control of assortment, pricing and presentation.
How it worksDepart.A.Mental — curated department stores in Sweden
The brands you follow, in real life.
Depart.A.Mental is a curated co-retail department store offering fashion, beauty and lifestyle brands.
Welcome to a curated co-retail department store, offering fashion, beauty and lifestyle brands with expert in-store service.
- Locations open
- 4
- Brands in store
- 104+
- Retail space
- 850 m²
- Opening next
- Multiple stores opening in 2027
For property owners
One operator, one lease, a curated multi-brand destination that turns vacant space into footfall.
Bring us to your propertyLocations
Our stores
4.8 on Google· 83 reviews· across 3 stores
What's on
Upcoming events
WMOS
Launch party with Frost baguettes
We kick off Pardon My French with a launch party — and fresh baguettes together with Frost.
View event detailsWMOS
French class & culture quiz with Institut français
Brush up your French or test your knowledge of French culture with Institut français.
View event detailsWMOS
French Connection: tableware week
A week focused on French tableware, with a gift with purchase or special offer for our community.
View event detailsCommon questions
Depart.A.Mental is a curated co-retail department store concept owned and operated by Co-X AB. Independent fashion, beauty and design brands each run their own space inside one shared, staffed store.
Not yet — but you can search live stock per store and visit or contact the store to have an item set aside.
Open today: Arlanda, Westfield Mall of Scandinavia, Asecs and Krämaren. Each store page lists the address, opening hours and the brands stocked there.
You browse one department store with many brands and pay for everything at a single shared checkout. The staff help with every brand in the store.
Brands rent their own space without a traditional lease. Co-X provides the staff, checkout and day-to-day operation, while the brand keeps control of assortment, pricing and presentation.
For assistants and developers
Plain-text guide to the whole site — stores, addresses, opening hours and brands