The brands you follow, in real life
For property owners
Turn vacant space into a curated destination
Depart.A.Mental is a curated co-retail department store concept from Co-X. Independent premium lifestyle brands each run their own space inside a shared, staffed, curated store, with one checkout for the customer. Brands keep control of assortment, pricing and presentation, own their inventory to the point of sale and receive their sales in real time, while Co-X runs the retail operation. Four locations are open: Stockholm Arlanda Terminal 5, Westfield Mall of Scandinavia in Solna, Asecs in Jönköping and Krämaren in Örebro. The network spans airport travel retail, super-regional shopping centres and city-centre locations, and is expanding across the Nordics through partnerships with institutional property owners.
A destination, not a placeholder
One operator, one lease, dozens of curated brands. The space reads as a department store rather than a rotating series of short-term tenants.
Operated end to end
Co-X staffs, merchandises and runs the store, handles checkout and reports performance. There is no per-brand tenancy for you to administrate.
Footfall that converts
A changing brand mix, in-store events and a beauty bar give visitors a reason to return, which lifts dwell time across the surrounding units.
Proven in mixed environments
The concept trades in a super-regional centre, an international airport terminal and regional city-centre locations.
Depart.A.Mental operates in partnership with institutional property owners including Alecta, Unibail-Rodamco-Westfield and Swedavia.
Where the concept trades today
- Arlanda
300 m² · 76 brands · Prime location in Terminal 5, airside past the security check, near the short cut and Tax Free
- Westfield Mall of Scandinavia
180 m² · 44 brands · Level 1, Designers Gallery, near the main entrance from the trains
- Asecs
220 m² · 23 brands · Entré C
- Krämaren
150 m² · 19 brands · Central city location
Depart.A.Mental is expanding across the Nordics through partnerships with institutional real estate owners. Brands can register interest in future locations.
How a new location happens
01
Introduction
A short call to understand the property, the space and the timing.
02
Location assessment
We review catchment, footfall, position and unit specification.
03
Concept proposal
A tailored format, brand mix direction and commercial structure.
04
Fit-out and launch
Co-X handles build, brand recruitment, staffing and opening.
Have a location in mind?
Tell us about the space and the timing. We come back with an assessment of the location and a concept proposal.
Tell us about your space
Share a few details and we will come back with an assessment and next steps.