For brands
From 3 900 SEK per month for a Mini space in our regional stores, excl. VAT. Depart.A.Mental gives lifestyle brands scalable physical access to Nordic consumers — without traditional wholesale or the cost of running an entire store.
The multibrand ecosystem that used to introduce brands to consumers is disappearing, while physical retail matters more than ever for discovery, community and conversion. Depart.A.Mental is the answer: independent brands each run their own space inside a shared, staffed and curated department store, with one checkout for the customer.
Depart.A.Mental is a curated co-retail department store concept from Co-X. Independent premium lifestyle brands each run their own space inside a shared, staffed, curated store, with one checkout for the customer. Brands keep control of assortment, pricing and presentation, own their inventory to the point of sale and receive their sales in real time, while Co-X runs the retail operation. Four locations are open: Stockholm Arlanda Terminal 5, Westfield Mall of Scandinavia in Solna, Asecs in Jönköping and Krämaren in Örebro. The network spans airport travel retail, super-regional shopping centres and city-centre locations, and is expanding across the Nordics through partnerships with institutional property owners.
300 m² · 86 brands · Stockholm-Arlanda
The Marketplace on level 2 in Terminal 5, airside past the security check, next to Illums Bolighus and & Other Stories, near the short cut and Tax Free
180 m² · 61 brands · Solna
Designers Gallery on level 1, by the main entrance from Solna station and Stjärntorget, alongside the central fashion walkway
220 m² · 26 brands · Jönköping
By Entré C on the main retail gallery, Kompanigatan 36, with direct access from central parking and the primary shopping thoroughfare
150 m² · 22 brands · Örebro
Street level on plan 1 inside Krämaren, Drottninggatan 27, in the heart of central Örebro by the pedestrian shopping street
Spaces can be secured before opening.
A2 Vintage
A2 Vintage made its physical retail debut at Depart.A.Mental and now trades at three locations.
Russemerch
Russemerch launched across all four Depart.A.Mental locations and sold out its central warehouse.
Depart.A.Mental operates in partnership with institutional property owners including Alecta, FREY, Lundbergs Fastigheter, Swedavia and Unibail-Rodamco-Westfield.
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The brands you follow, in real life
