The brands you follow, in real life
A2 Vintage — a culture-led vintage brand's physical retail debut
A2 Vintage made its physical retail debut at Depart.A.Mental and now trades at three locations.
For brands
Case studies
How brands of every size — from online newcomers to established names — use a staffed, curated store to reach new customers.
Russemerch — a network-wide youth apparel launch
Russemerch launched across all four Depart.A.Mental locations and sold out its central warehouse.
DAAR Cosmetics — a creator brand meets its community in store
TikTok creator Daria Garipova took her beauty brand DAAR Cosmetics from online-only to Depart.A.Mental at Westfield Mall of Scandinavia — and has now returned, stocked at Arlanda Terminal 5.
Corlin Eyewear — a fast, flexible format that delivers
Swedish eyewear brand Corlin uses Depart.A.Mental to give shoppers a place to try on frames in person, alongside its web shop and wholesale partners.
Mini Rodini — a global kidswear brand in a new context
Stockholm kidswear brand Mini Rodini uses Depart.A.Mental as a flexible platform to present its collections in a new context and reach a global audience.