The brands you follow, in real life
Case study — DAAR Cosmetics
DAAR Cosmetics — a creator brand meets its community in store
TikTok creator Daria Garipova took her beauty brand DAAR Cosmetics from online-only to Depart.A.Mental at Westfield Mall of Scandinavia — and has now returned, stocked at Arlanda Terminal 5.
DAAR Cosmetics is the beauty brand of Daria Garipova (Dasha), one of Sweden's biggest TikTok creators with more than 600,000 followers. The products are made in Europe and checked by independent Swedish chemistry experts. DAAR first met its community in person at Depart.A.Mental Westfield Mall of Scandinavia. Now the brand has returned and is stocked at Depart.A.Mental Arlanda Terminal 5, where followers and travellers can try the products in person.
“Connecting with my followers has always been my biggest inspiration, and thanks to Depart.A.Mental, I finally got to meet them in real life. Seeing their excitement and sharing the beauty experience firsthand means everything.”