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The brands you follow, in real lifeArlanda, Terminal 5Westfield Mall of ScandinaviaAsecs, JönköpingKrämaren, ÖrebroThe brands you follow, in real lifeArlanda, Terminal 5Westfield Mall of ScandinaviaAsecs, JönköpingKrämaren, Örebro

For brands

Our routes to market

Every format runs on the same operation: Co-X staffs, sells and reports; the brand keeps control of assortment, pricing and presentation.

Shop-in-shop

The classic Depart.A.Mental presence: a defined space inside the store, low risk and fast to launch.

  • Low risk, fast launch
  • Shared operations, checkout and staffing
  • Modular areas from Mini to X-Large

Your products sit in a curated, staffed department store with shared operations, checkout and storage. You keep control of assortment, pricing and presentation, and you see your sales in real time.

Customised shop-in-shop

A dedicated brand environment inside the store: your own identity, fixtures and storytelling.

  • Own identity, fixtures and storytelling
  • Shared operations, checkout, storage and staffing
  • Suited to brands scaling a proven presence

A designed space that carries your brand identity — fixtures, signage and storytelling — while operations, checkout, storage and staffing stay shared with the rest of the store.

Brand areas

Depart.A.Mental brand area sizes and fixtures
AreaFixturesDimensions
MiniVolume table or 1 m² table60 × 40 cm volume table, or 1 m² table
SmallPremium table or shelf section100 × 50 cm table, or up to 3 shelves
MediumTable plus shelf sectionUp to 6 shelves, or a clothes rack
Large / SiSCustom brand areaApprox. 10 m²
X-Large / SiSCustom brand environmentApprox. 20 m²

Areas are modular — brands regularly move up a size, or add a second location.

Always included

  • Rotating visibility on campaign areas and mannequins
  • Brand signage and communication signs
  • Display kit and in-store storage
  • Visual merchandising and styling
  • Fitting room and beauty bar
  • Price tags, bags and gift wrapping
  • Personalisation service

Found the right format?

Send us your brand and the size you have in mind — we come back with availability per location.