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The brands you follow, in real lifeArlanda Terminal 5Westfield Mall of ScandinaviaAsecs JönköpingKrämaren Örebro

For brands

Our routes to market

Every format runs on the same operation: Co-X staffs, sells and reports; the brand keeps control of assortment, pricing and presentation.

Shop-in-shop

The classic Depart.A.Mental presence: a defined space inside the store, low risk and fast to launch.

  • Low risk, fast launch
  • Shared operations, checkout and staffing
  • Modular areas from Mini to X-Large

Your products sit in a curated, staffed department store with shared operations, checkout and storage. You keep control of assortment, pricing and presentation, and you see your sales in real time.

Customised shop-in-shop

A dedicated brand environment inside the store: your own identity, fixtures and storytelling.

  • Own identity, fixtures and storytelling
  • Shared operations, checkout, storage and staffing
  • Suited to brands scaling a proven presence

A designed space that carries your brand identity — fixtures, signage and storytelling — while operations, checkout, storage and staffing stay shared with the rest of the store.

Brand areas

Depart.A.Mental brand area sizes and fixtures
AreaFixturesDimensions
MiniTable or half floor rackApprox. 0.5 m² of table space, or half a clothing floor rack (0.5 m).
SmallFloor rack, table or shelf section1 clothing floor rack (1 m), 1 m² of table space or 1 shelf section (1 m).
MediumFloor racks, table or shelf sections2 clothing floor racks (1 m), 2 m² of table space or 2 shelf sections (1 m), or a combination of these.
LargeFloor racks, table or shelf sections4 clothing floor racks (1 m), 4 m² of table space, 4 shelf sections (1 m), or a combination of these.
Large / SiSBrand's own interiorApprox. 10 m² of space with the brand's own interior.
X-Large / SiSBrand's own interiorApprox. 20 m² of space with the brand's own interior.

Areas are modular — brands regularly move up a size, or add a second location.

Always included

  • Rotating visibility on campaign areas and mannequins
  • Brand signage and communication signs
  • Display kit and in-store storage
  • Visual merchandising and styling
  • Fitting room and beauty bar
  • Price tags, bags and gift wrapping
  • Personalisation service

Found the right format?

Send us your brand and the size you have in mind — we come back with availability per location.