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The brands you follow, in real lifeArlanda Terminal 5Westfield Mall of ScandinaviaAsecs JönköpingKrämaren Örebro

Case study — A2 Vintage

A2 Vintage — a culture-led vintage brand's physical retail debut

A2 Vintage made its physical retail debut at Depart.A.Mental and now trades at three locations.

Alec Olander, founder of A2 Vintage, in store

A2 Vintage curates culture-led vintage. The brand had no physical retail before Depart.A.Mental. It launched at Westfield Mall of Scandinavia in September 2024, then opened at Krämaren in Örebro and Asecs in Jönköping in November 2025, running regular in-store events and co-branding with other Depart.A.Mental brands.

“When I found Co-X, I knew I could scale my business faster than on online platforms, become a destination and beat my competitors”
Alec Olander, CEO & Founder, A2 Vintage