Case study — A2 Vintage
A2 Vintage — a culture-led vintage brand's physical retail debut
A2 Vintage made its physical retail debut at Depart.A.Mental and now trades at three locations.
A2 Vintage curates culture-led vintage. The brand had no physical retail before Depart.A.Mental. It launched at Westfield Mall of Scandinavia in September 2024, then opened at Krämaren in Örebro and Asecs in Jönköping in November 2025, running regular in-store events and co-branding with other Depart.A.Mental brands.
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