The brands you follow, in real life
Case study — Russemerch
Russemerch — a network-wide youth apparel launch
Russemerch launched across all four Depart.A.Mental locations and sold out its central warehouse.
Russemerch is a youth apparel brand. It launched at Westfield Mall of Scandinavia and Arlanda Terminal 5 on 28 October, followed by Örebro and Jönköping on 22–23 November, supported by more than 100 influencers and a full mall walkway takeover.