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The brands you follow, in real lifeArlanda, Terminal 5Westfield Mall of ScandinaviaAsecs, JönköpingKrämaren, ÖrebroThe brands you follow, in real lifeArlanda, Terminal 5Westfield Mall of ScandinaviaAsecs, JönköpingKrämaren, Örebro
Depart.A.Mental

Case study — Russemerch

Russemerch — a network-wide youth apparel launch

Russemerch launched across all four Depart.A.Mental locations and sold out its central warehouse.

Russemerch is a youth apparel brand. It launched at Westfield Mall of Scandinavia and Arlanda Terminal 5 on 28 October, followed by Örebro and Jönköping on 22–23 November, supported by more than 100 influencers and a full mall walkway takeover.

“[TODO: request a quote from Russemerch]”
Russemerch
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